
Year
2020
Client
Adidas
Industry
Aparrel & Footwear
Adidas faced challenges with their ETL data ingestion process, struggling to integrate data from multiple ERP systems, websites, and social media channels into Microsoft Fabric. Centen Data stepped in to streamline the entire data flow, utilizing advanced ETL tools and cloud technologies. The implementation of real-time analytics via Power BI dashboards allowed Adidas to gain valuable insights quickly and efficiently, enhancing their overall decision-making capabilities.
Centen Data transformed our approach to data analytics. They have significantly boosted our business performance. We highly recommend them for any data-driven initiatives.

Stephen Larkin
Chief Executive Officer, Africa New Energies
Technology
ETL Tools: Apache NiFi, Talend
ERP Systems: SAP ERP, Oracle ERP
Cloud Platforms: Microsoft Azure, Microsoft Fabric
Data Warehousing: Azure Synapse Analytics
Analytics and Visualization: Power BI
Social Media Integration: APIs for Meta Platform & X
Web Data Extraction: Selenium, Beautiful Soup
Our Approach
Centen Data began by conducting a thorough assessment of Adidas' existing data infrastructure. This included mapping out all data sources, analyzing current ETL processes, and identifying key bottlenecks and inefficiencies. The team engaged in detailed discussions with Adidas' IT and analytics departments to understand specific requirements and challenges. Once the assessment was complete, Centen Data proposed a multi-phase approach.

Our Solution
Centen Data's solution involved several key components and steps:

Impact
The implemented solution brought about several significant benefits for Adidas:
Increased Efficiency
The automated ETL processes significantly reduced the time required for data ingestion and processing, leading to faster access to critical insights.
Improved Data Quality
Standardization and cleaning of data ensured higher accuracy and consistency, which improved the reliability of the analytics.
Real-Time Insights
The integration with Microsoft Fabric and Power BI enabled Adidas to gain real-time insights, enhancing their ability to respond swiftly to market changes and internal performance metrics.
Cost Savings
By streamlining data processes and reducing manual interventions, Adidas achieved cost savings in terms of both time and resources.
Enhanced Decision-Making
The comprehensive and timely insights provided by the Power BI dashboards empowered Adidas' leadership to make informed, strategic decisions, driving overall business growth and performance.